PRIVACY POLICY

Effective Date: September 8, 2026

Frost Clinical Advisory, PLLC respects the personal nature of health information and the importance of privacy in every client and professional relationship. Protecting information entrusted to us is an important part of the trust at the center of our work.

This Privacy Policy explains how Frost Clinical Advisory, PLLC (“Frost Clinical Advisory,” “FCA,” “we,” “us,” or “our”) may collect, use, disclose, and protect information when you visit our website, contact us, inquire about or engage our services, express interest in High Vital Society membership, subscribe to communications, or otherwise interact with our public-facing digital services.

This Privacy Policy applies to information collected through the Frost Clinical Advisory website and related public-facing online interactions. It does not replace any separate Notice of Privacy Practices that may apply to protected health information created or maintained in connection with clinical care.

INFORMATION WE MAY COLLECT

We may collect information that you choose to provide directly to us, including your name, email address, telephone number, state of residence, contact preferences, service or membership interests, questions, messages, and other information you submit through forms or communications.

Because Frost Clinical Advisory provides health-related and clinical services, you may choose to share information concerning your health, symptoms, goals, medications, laboratory results, lifestyle, or other personal circumstances. Please use designated secure systems for sensitive clinical information whenever available. Do not submit medical records, detailed medical histories, or other sensitive health information through a general website contact form unless specifically directed to do so.

We may also collect limited technical information automatically when you use the website, such as IP address, browser type, device type, operating system, referring pages, pages viewed, approximate location derived from IP address, and information about how visitors interact with the site. Depending on website settings and technologies enabled, this information may be collected through cookies or similar technologies.

HOW WE USE INFORMATION

We may use information to:

• Respond to inquiries and requests;
• Communicate about services, High Vital Society membership, scheduling, or requested information;
• Evaluate whether our services are appropriate and available for a prospective client, business, or professional engagement;
• Provide and improve our website, services, and client experience;
• Support business operations, administration, security, and fraud prevention;
• Understand how visitors use our website;
• Comply with legal, professional, licensing, regulatory, and contractual obligations; and
• Protect the rights, safety, security, and integrity of our clients, visitors, team, and organization.

Frost Clinical Advisory does not sell personal information for money.

HEALTH INFORMATION AND CLINICAL CARE

Information submitted through a public website is not automatically governed by the Health Insurance Portability and Accountability Act (“HIPAA”) merely because it concerns health. The laws and privacy protections applicable to information may depend on the nature of the information, how and why it is collected, and the context in which it is maintained.

When information is created, received, maintained, or transmitted as part of a clinical relationship and is protected by applicable health privacy law, Frost Clinical Advisory handles that information in accordance with applicable legal requirements and any applicable Notice of Privacy Practices.

General website contact forms should not be used for emergencies or for transmitting detailed medical records or sensitive clinical information unless specifically instructed.

HIGH VITAL SOCIETY

High Vital Society is an invitation-only private health membership offered by Frost Clinical Advisory, PLLC. Information submitted in connection with an inquiry about or participation in High Vital Society is handled by Frost Clinical Advisory in accordance with this Privacy Policy and, where applicable, our Notice of Privacy Practices and other clinical privacy requirements.

BUSINESS AND PROFESSIONAL ENGAGEMENTS

Frost Clinical Advisory also provides services to businesses and professionals. Information provided in connection with a business inquiry or professional engagement may include business contact information, communications, project information, case-related information, or other materials necessary to evaluate or perform the engagement.

Where an engagement involves confidential, clinical, patient, client, or other protected information, additional confidentiality, privacy, contractual, or legal requirements may apply.

HOW WE MAY SHARE INFORMATION

We may disclose information when reasonably necessary for legitimate purposes, including:

• To service providers that support website hosting, communications, scheduling, technology, security, payment processing, or business operations;
• To professional advisors such as attorneys, accountants, insurers, or compliance consultants when appropriate;
• To comply with applicable law, regulation, legal process, licensing obligations, or valid governmental requests;
• To protect rights, safety, or security or prevent fraud or misuse; or
• In connection with a legitimate business transaction, subject to applicable legal protections.

Where appropriate or required, we seek to use service providers subject to applicable contractual, confidentiality, privacy, or security obligations.

We do not authorize service providers to use information entrusted to them for unrelated purposes merely because they have access to it.

COOKIES AND WEBSITE TECHNOLOGIES

Our website may use cookies and similar technologies to help the site function, remember preferences, understand website performance and visitor interactions, improve user experience, and maintain security.

Some technologies may be provided by third parties. The information collected and choices available to you depend on the specific tools enabled on the website and your browser or device settings.

You may be able to limit cookies through your browser settings or through cookie preference tools made available on the website. Disabling certain technologies may affect website functionality.

COMMUNICATIONS

If you provide contact information, we may use it to respond to you or communicate about an inquiry, requested service, membership interest, scheduling matter, business engagement, or other relationship with Frost Clinical Advisory.

Where required by law, promotional communications will include an appropriate method to opt out. Transactional, administrative, clinical, security, or legally required communications may continue when necessary.

Email and standard text messaging may not always be secure. Please use designated secure communication channels for sensitive clinical information whenever available.

DATA SECURITY

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we maintain. However, no website, transmission method, electronic system, or storage platform can be guaranteed to be completely secure.

If we become aware of a security incident involving personal information, we will evaluate and respond to it in accordance with applicable law.

DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and as necessary to maintain appropriate business and clinical records, comply with legal, professional, licensing, tax, insurance, contractual, and regulatory obligations, resolve disputes, and protect legitimate interests.

Retention periods may vary depending on the type of information and the context in which it was collected.

YOUR CHOICES AND PRIVACY REQUESTS

Depending on where you live and applicable law, you may have certain rights concerning your personal information, which may include rights to request access to, correction of, or deletion of certain information or to obtain information concerning certain uses or disclosures.

To make a privacy request, contact us using the information below. We may need to verify your identity before fulfilling a request. Certain information may be retained where permitted or required by law, including information subject to clinical record-retention requirements.

THIRD-PARTY WEBSITES AND SERVICES

Our website may link to third-party websites, scheduling platforms, payment services, social media services, laboratories, pharmacies, educational resources, or other external services. Their privacy practices are governed by their own policies and are not controlled by this Privacy Policy.

We encourage you to review the privacy practices of third-party services before providing personal information.

CHILDREN’S PRIVACY

Our general public-facing website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through general website interactions without appropriate authorization.

This provision does not prohibit Frost Clinical Advisory from providing services involving minors when legally and professionally appropriate and with any authorization or consent required by applicable law.

If you believe a child has inappropriately provided personal information through our website, please contact us.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal obligations. When we do, we will revise the effective date above. Material changes may be communicated through additional means when appropriate or required by law.

CONTACT US

For questions, concerns, or privacy requests, contact:

Frost Clinical Advisory, PLLC
Website: www.frostclinicaladvisory.com
Email: cfrost@highvitalsociety.net
Phone: 910-532-0133